Strategic Planning

expertise-insightsDistributing a client’s message through multiple media is the easy part. Why? Because before a news release, TV spot, print ad or Tweet goes out, CWA Strategic Communications works with clients to establish their goals and objectives. This planning determines the message, distribution timelines and the most appropriate message platforms, as well as clients’ strategic positioning in their respective market or issue. Additionally, we work with our clients in establishing measurement tools to ensure a return on investment in any effort they are engaged. Key performance indicators and various touchpoints such as website hits, sales and social media engagements are just a few measurement tools we use to ensure our clients’ messages not only reach their intended audience, but also influence that audience while building/maintaining our clients’ personal and/or business brand equity.


  • Planning
  • Media Buying
  • Measurement
  • Formative Research

Related Case Studies
Southern Sandoval County Arroyo Flood Control Authority (SSCAFCA) – General Obligation Bond Election
San Juan College General Obligation Bond Campaign
Water by The Numbers Campaign – Albuquerque Bernalillo County Water Utility Authority