Patti Watson Bio


Patti Watson – President

CWA’s president brings more than 41 years of communications and marketing experience to the agency. As the agency’s head honcho (or honcha?), Patti diligently works to ensure every client receives the care and personal attention CWA has cultivated for 29 years. Under her leadership, CWA has become one of New Mexico’s most established and trusted strategic communications agencies. Patti’s vast experience includes working as a crime reporter, managing multi-million-dollar marketing and communications campaigns in the United States and Canada, nonprofit marketing and communicating large infrastructure projects to hundreds – and thousands – of stakeholders. When she’s not on the phone working with and advocating for clients, she can be found building partnerships between public and private enterprises and looking for new opportunities.  In her so-called “off” time, Patti reads countless nonfiction and fiction books, tries her hand at creative (sometimes edible, sometimes not) cooking, and enjoys spending time with her husband and 20-year-old cat and four dogs (the cat rules).