Southern Sandoval County Arroyo Flood Control Authority (SSCAFCA) General Obligation Bond Election Challenge: The 2016 general election marked a busy year as the ballot would include the President, the entire New Mexico state Legislature and multiple state and local bond issues and questions. Anticipating high voter turnout during early voting due to both the volatility… Read More
Case Studies Archive
Case Study – Day of the Tread
Day of the Tread Challenge: Build public awareness while increasing participation in the annual Day of the Tread charitable cycle event whose proceeds benefit Pegasus Legal Services for Children. Approach: CWA Strategic Communications worked to leverage both community and media relationships to promote the event and the nonprofit beneficiary throughout the community. Working with the… Read More
Case Study – Rio Rebate Program
Rio Rebate Program Challenge: The Rio Rebate program was created to provide monetary incentive to residents and business owners who replace old inefficient toilets and washing machines with new, energy-efficient models. Working with the City of Rio Rancho, CWA would engage in a media campaign two to three times every six months with the goal… Read More
Case Study – Water By The Numbers
Water by The Numbers Campaign Albuquerque Bernalillo County Water Utility Authority Challenge: In collaboration with the Albuquerque Bernalillo County Water Utility Authority, CWA Strategic Communications worked to develop a user-friendly water conservation campaign to 1) give customers watering guidelines; 2) allow customers to choose their own watering days while following guidelines; and 3) avoid mandatory… Read More
Case Study – ABCWUA
San Juan-Chama Drinking Water Project Albuquerque Bernalillo County Water Utility Authority Challenge: From 2004-2008, CWA Strategic Communications assisted the Water Authority with communications during construction of the $375 million San Juan-Chama Drinking Water Project, one of the largest public works projects in New Mexico history.
Case Study – San Juan College Bond
San Juan College General Obligation Bond Campaign Challenge: San Juan College in Farmington, NM, required $10 million in county wide, voter-approved bond funding to renovate and modernize its campus and academic programs.
Case Study – Paseo/I-25
Paseo Del Norte/I-25 Interchange Reconstruction Project New Mexico Department of Transportation Challenge: Encourage voters to approve bond funding for a badly needed $93 million transportation project in one of the busiest transportation corridors in central New Mexico. Additionally, communicate ongoing construction impacts to more than 300 businesses and more than 70,000 daily commuters affected by… Read More
Case Study – NMRCGA
New Mexico Regional Common Ground Alliance Conference Challenge: In 2006, CWA Strategic Communications was hired by the newly formed New Mexico Regional Common Ground Alliance (NMRCGA) to put together a two-day conference and trade fair to bring organizations involved in all areas of excavation under one roof to discuss ways to prevent damage to underground… Read More
Case Study – JPEC
New Mexico Judicial Performance Evaluation Commission Challenge: Since 2002 and for a total of seven election cycles, CWA Strategic Communications has assisted the New Mexico Judicial Performance Evaluation Commission (NMJPEC) in packaging and presenting its evaluations to voters on District Court, Metropolitan Court and Court of Appeals judges and Supreme Court justices standing for retention…. Read More
Case Study – New Mexico Right to Vote
New Mexico Right to Vote Challenge: The state of New Mexico’s primary election structure is a closed system that bars voters who are not affiliated with a major political party from casting a ballot. CWA Strategic Communications client Albuquerque attorney Edward J. Hollington and his client, independent voter David Crum, filed suit in District Court… Read More
