Cooney, Watson & Associates, Inc., one of New Mexico’s oldest and most established public relations and marketing firms, announced today that after nearly 30 years in business it is changing its name to CWA Strategic Communications (CWA) to more closely reflect its business focus. Founded in 1986 as a full-service public relations, advertising and marketing… Read More
Author Archive
Case Study – Water By The Numbers
Water by The Numbers Campaign Albuquerque Bernalillo County Water Utility Authority Challenge: In collaboration with the Albuquerque Bernalillo County Water Utility Authority, CWA Strategic Communications worked to develop a user-friendly water conservation campaign to 1) give customers watering guidelines; 2) allow customers to choose their own watering days while following guidelines; and 3) avoid mandatory… Read More
Case Study – ABCWUA
San Juan-Chama Drinking Water Project Albuquerque Bernalillo County Water Utility Authority Challenge: From 2004-2008, CWA Strategic Communications assisted the Water Authority with communications during construction of the $375 million San Juan-Chama Drinking Water Project, one of the largest public works projects in New Mexico history.
Case Study – San Juan College Bond
San Juan College General Obligation Bond Campaign Challenge: San Juan College in Farmington, NM, required $10 million in county wide, voter-approved bond funding to renovate and modernize its campus and academic programs.
Case Study – Paseo/I-25
Paseo Del Norte/I-25 Interchange Reconstruction Project New Mexico Department of Transportation Challenge: Encourage voters to approve bond funding for a badly needed $93 million transportation project in one of the busiest transportation corridors in central New Mexico. Additionally, communicate ongoing construction impacts to more than 300 businesses and more than 70,000 daily commuters affected by… Read More
Case Study – NMRCGA
New Mexico Regional Common Ground Alliance Conference Challenge: In 2006, CWA Strategic Communications was hired by the newly formed New Mexico Regional Common Ground Alliance (NMRCGA) to put together a two-day conference and trade fair to bring organizations involved in all areas of excavation under one roof to discuss ways to prevent damage to underground… Read More
Case Study – JPEC
New Mexico Judicial Performance Evaluation Commission Challenge: Since 2002 and for a total of seven election cycles, CWA Strategic Communications has assisted the New Mexico Judicial Performance Evaluation Commission (NMJPEC) in packaging and presenting its evaluations to voters on District Court, Metropolitan Court and Court of Appeals judges and Supreme Court justices standing for retention…. Read More
Case Study – New Mexico Right to Vote
New Mexico Right to Vote Challenge: The state of New Mexico’s primary election structure is a closed system that bars voters who are not affiliated with a major political party from casting a ballot. CWA Strategic Communications client Albuquerque attorney Edward J. Hollington and his client, independent voter David Crum, filed suit in District Court… Read More
Case Study – GO Bond C
General Obligation Bond C for Higher Education Challenge: General Obligation Bond C (GO Bond C) would provide nearly every public university and college in New Mexico with more than $139 million in funding for campus renovations and modernization, if approved by voters in the 2014 general election.
Case Study – FIT Program
Family Infant Toddler Program New Mexico Department of Health Challenge: Educate New Mexico state legislators about the importance of continuing to fund early intervention services. Educate the general public about the availability of services for children age birth to 3 who are at risk for a developmental delay or disability.